Born in Germany and based in London, Mira’s background is in fashion and online commerce which she has gained at the likes of Alexander McQueen, Burberry and Amazon.
Mira draws inspiration from secular festivities and ceremonial happenings around the world, where individuals push the boundaries of their imagination. It was through many years of exposure, that she discovered her longing to create. By combining this with her lifelong admiration for India and spiritual connection to its culture, Mira founded her brand MIRAYAMA.
The brand embodies the abiding ambition to contribute to making the world a more expressive and accepting place, while celebrating the excellence of traditional Indian craftsmanship and longevity of finest fabrics, thus returning luxury to its original meaning.
In the creation of her first collection “Escapism”, she was guided by her fascination with capes and the desire to escapethe default roles and expectations of mundane society. In her own words: “The word “cape” derives from the Latin ex cappa, meaning “to escape”. A cape may seem like a rather simple, sleeveless garment, but the near magical power and liberation when you wear it, is undeniable. Another reason why I chose the cape as the centerpiece of my first collection is because it has the unique ability to combine all three themes I look for in my designs: opulence, bohemian effortlessness, and a touch of mysticism."
Mira lives with her partner David in Notting Hill, London.